Three Volcanic Wines under $35

Volcanos are one of the most destructive forces on earth but create a foundation for one of the world’s most complex terroirs in the world – volcanic soil. In the US market, there has been a growing interest in volcanic wines for over a decade. Consumers are demanding wines that are intriguing, food-friendly, and easy on the wallet.

What to Know about Volcanic Wines

• Volcanic terroir is only 1% of the Earth’s surface
• Volcanic soils can include lava, ash, basalt, volcanic alluvium and more
• Wines tend to be renowned for their absolute elegance, minerality, and delicate complexity.
• Volcanic wines pair well with a large range of dishes, ideal for wine lists and by-the-glass offerings
• For off-premise retail, volcanic wines pack a wow factor while remaining budget-friendly

Why are they good for On-Premise?

For restauranteurs, the food-friendly nature of volcanic wines makes them a natural fit for wine lists. Bracing minerality and balanced acidity complement a wide variety of dishes, both Italian and otherwise. Volcanic wines also have the complexity to stand on their own, ideal for a by-the-glass happy hour wine.  Try pairing Nerello Mascalese with chicken braised in red peppers, tomatoes, and Mediterranean spices.

Why are they good for Off-Premise?

For retailers, volcanic wines pack a wow factor while still remaining within reach of most consumers’ budgets.  For grocery stores, stocking volcanic wines near prepared foods is a great way to upsell products. Smaller, independent wine shops can boost sales by educating their staff or offering in-store samples. Either way, consumers can enjoy trying wines that offer superb value for money and sample wine zones they are unfamiliar with.

Three wines under $35 from the Empson portfolio

Here are three great options for volcanic wines from Hauner, Le Casematte and Pietradolce.  For more information please contact your local Empson USA Sales Manager.