Three Volcanic Wines under $35

Volcanos are one of the most destructive forces on earth but lay the groundwork for one of the world’s most complex terroirs – volcanic soil. In the US market, there has been a growing interest in volcanic wines for over a decade. Consumers are demanding wines that are intriguing, food-friendly, and easy on the wallet.

What to Know

• Volcanic terroir is only 1% of the Earth’s surface
• Volcanic soils can include lava, ash, basalt, and volcanic alluvium and more
• Wines tend to be renown for their power, minerality, grit, and complexity.
• Volcanic wines pair well with a large range of dishes, ideal for wine list and by-the-glass offerings
• For off-premise retail, volcanic wines pack a wow factor while remaining budget-friendly

Why is it important for On-Premise

For restauranters volcanic wines’ food-friendly nature makes it a natural fit for wine lists.  Bracing minerality and balanced acidity complements a wide variety a dishes, both Italian and otherwise.  Volcanic wines also have the complexity to stand on their own, ideal for a by-the-glass happy hour wine.  Try pairing Nerello Mascalese with chicken braised in red peppers, tomatoes, and Mediterranean spices.

Why is it important for Off-Premise

For retailers volcanic wines pack a wow factor while still remaining within reach of most consumer’s budgets.  For grocery store stocking volcanic wines near prepared foods is a great way to upsell products.  Smaller, independent wine shops can boost sales by educating their staff or offering in-store samples. Either way consumers will be please to try wines outside offer superb value for money and while letting them sample terroirs that they may not have tried yet.

Three wines under $35

Here are three great options for volcanic wines from Hauner, Le Casematte and Pietradolce.  For more information please contact your local Empson USA Sales Manager.