The “Malvasia Wine List”, and a new communication and development plan for the Aeolian Islands
The new Consortium of Malvasia delle Lipari DOC and PGI Salina has created a network of producers and is betting on the dry version of Malvasia
The prestigious though small vineyard is the symbol of heroic viticulture, inextricably linked to its territory, where a legendary and strongly identifying wine is produced. The vineyard supports the ancient tradition of its local culture, as well as endorsing an entrepreneurial model centered on quality, which is in the DNA of the dynamic nature and heritage around which the whole community revolves.
Today, this model is looking more and more to the future, focusing on the value of a healthy economy. It is growing thanks to the network of wine producers, to a new contemporary dimension of Malvasia – the dry version – and to a new season of development and communication, to boost the wine tourism system based on its winning relationship with landscape, culture, tradition and food and wine. This is the snapshot of the “Aeolian Islands vineyards”, which is restarting under the banner of the newborn Consortium for the Protection of Malvasia delle Lipari DOC and PGI Salina. It is using a new strategy to narrate the value of the production on the mainland and ensure its future, launching the “Lipari DOC and TGI wine list”.
This is a very useful tool to communicate and enrich not only the companies but also the diversity that each island transfers to its wines. And of course the stories about the characteristics of Malvasia and the wine imprint that each producer transmitted, plus a collective tasting proposal offered permanently in wine shops all over Sicily, like regional wine bars and cultural spaces.
The “Wine List” was drawn up at the10th edition of ”Malvasia Day”, the event dedicated to the heroic viticulture of the Sicilian islands and to the ancient “Prince” vine of the Aeolian Islands. It was the first event open to the public, recently in Salina, after restrictions were lifted, and the first that the Consortium organized, endorsed by Erga Omnes, following those promoted by the historic Tasca d’Almerita family at Tenuta di Capofaro. The event will heighten the entire and very specific production fabric, the catering supply chain and re-launch tourism, the biggest and most important economic activity on the Aeolian Islands. The collaboration with hoteliers, members of the Salina Isola Verde Association, will improve and qualify hospitality and give particular attention to cultural and natural aspects. Thanks also goes to companies such as Barone di Villagrande and Caravaglio, Colosi and D’Amico, Fenech and Hauner, Punta Aria and Virgona, Barbanacoli, Eolia and Tenuta di Castellaro, alongside the Capofaro Estate, the 12 wineries now united in the Consortium.
Restarting is a sign of confidence, and is also the result of team work that has led “to producers validating a newfound unity of purpose, together with the tourism and catering supply chain”, explained Mauro Pollastri, president of the Consortium, “but also the production diversity of Malvasia in its various denominations and types, especially in the dry version. The Aeolian Islands produce white wines of extraordinary elegance and intensity, and we must let people discover the value of our wine identity even outside our territories. We will work hard to accomplish this”.
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