Sangre de Toro

Sangre de Toro

Founded in 1954, Sangre de Toro is the ambassador of the Spanish Way of Wine around the world. A reflection of Spain and its traditions and people.

Point of Differentiation

• Representing the Spanish Way of Wine.
• Worldwide established Brand with 60+ years of History
• Sold in over 130 countries
• The perfect everyday wine, thanks to excellent value in a quality wine
• Different varietals cover a wide range of consumption occasions
• The official sponsors for the Spanish National Soccer Team
• Updated look with a younger voice

The History

During the early 1950s, Miguel Torres Carbó tirelessly explored the vineyards in his Renault 44, searching for the region’s most prized red grapes – Garnacha and Cariñena. He wanted to make a different kind of wine that would lend expression to the authentic character of the land.

This marked the beginning of Sangre de Toro, a wine with a long history first made in 1954. Today, people around the world see the wine as a model of quality Spanish winemaking: a contemporary, elegant and versatile classic whose magnificent rebirth reaffirms the importance of authenticity and staying true to one’s roots.

The Terroir

Catalunya is situated at the very northeast of Spain, right at the border of southern France. The climate is Mediterranean and continental. The soils are calcareous sedimentary deposits that are poor in organic matter, with silt and clay while the begin at sea level and go all the way up to 800 meters (over 2,600 feet). Some of the regions where grapes are harvested include Penedès, Terra Alta, Priorat, and Costers del Segre.